CHECCHINATO, Francesca
CHECCHINATO, Francesca
Venice School of Management
Advertising in a luxury fashion magazine: a comparison between Italy and China
2013-01-01 Checchinato, Francesca; Colapinto, Cinzia; Alice, Giusto
Advertising in the luxury sector in China: standardisation or adaptation? A comparison between China and Italy
2014-01-01 Checchinato, Francesca; Colapinto, Cinzia; Alice, Giusto
Alleanze di marketing, co-marketing e co-branding: primi risultati di un'indagine empirica
2006-01-01 Collesei, U; Checchinato, Francesca
An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in China
2016-01-01 Checchinato, Francesca
An analysis of factors influencing the online presence in distant countries: the case of Italian fashion firms in China
2015-01-01 Checchinato, Francesca; Zanichelli, Giulia
Brand/store loyalty or not?
2011-01-01 Collesei, Umberto; Checchinato, Francesca; Gazzola, Paola; Mortara, A.
Brand/store loyalty or not?
2012-01-01 Collesei, Umberto; Checchinato, Francesca; Gazzola, Paola; A., Mortara
Co-branding
2007-01-01 Checchinato, Francesca
Communication Through Visual Contents: Instagram Use in The Wineries’ Strategies
2021-01-01 Bellio, Elena; Checchinato, Francesca; Mauracher, Christine
Communication through visual contents: Instagram use in the wineries’ strategies
2020-01-01 Bellio, Elena; Checchinato, Francesca; Mauracher, Christine
Comunicazione e analisi del comportamento dell’utente onli-ne: alcuni indici di valutazione
2019-01-01 Checchinato, Francesca
Configuration challenges for the “Made in Italy” Agri-food Industry
2020-01-01 Grosso, Chiara; Finotto, Vladi; Mauracher, Christine; Checchinato, Francesca
Configuration challenges for the “Made in Italy” Agrifood industry
2021-01-01 Grosso, Chiara; Checchinato, Francesca; Finotto, Vladi; Mauracher, Christine
Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities
2015-01-01 Checchinato, Francesca; Disegna, Marta; Gazzola, Paola
Digital transformation and consumer behaviour: how the analysis of consumer data reshapes the marketing approach
2021-01-01 Checchinato, Francesca
Digital transformation: an overview
2021-01-01 Hinterhuber, Andreas; Vescovi, Tiziano; Checchinato, Francesca
Do country of origin and brand translation methods really matter in the Chinese market?
2013-01-01 Vescovi, Tiziano; Checchinato, Francesca; Disegna, Marta; Gazzola, Paola; Zhongming, Wang
Do distributors really know the product? Approaching emerging markets through exports
2014-01-01 Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano
Do distributors really know the product? Approaching emerging markets through exports
2014-01-01 Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano
DOES COUNTRY OF ORIGIN AFFECT BRAND ASSOCIATIONS? THE CASE OF ITALIAN BRANDS IN CHINA
2014-01-01 Checchinato, Francesca; M., Dissegna; Vescovi, Tiziano