HINTERHUBER, Andreas
HINTERHUBER, Andreas
Venice School of Management
An experimental study on the susceptibility of purchasing managers to greenwashing
2025 Khan, Owais Ur Rehman; Hinterhuber, Andreas
Antecedents and Consequences of Procurement Managers’ Willingness to Pay for Sustainability: A Multi-Level Perspective
2024 Khan, Owais; Hinterhuber, Andreas
Antecedents and Consequences of Unethical Sales Behavior
2024 Hinterhuber, Andreas; Khan, Owais
Antecedents and Consequences of Willingness to Pay for Sustainable Procurement in Business-To-Business Context
2023 Khan, Owais; Hinterhuber, Andreas
Antecedents and performance consequences of unethical negotiation behavior in sales
2025 Hinterhuber, Andreas; Khan, Owais
Antecedents of Sustainable Procurement: A Theory of Planned Behavior Perspective
2024 Khan, Owais; Hinterhuber, Andreas
Behavioral and psychological aspects of b2b pricing
2015 Hinterhuber, Andreas; Liozu, Stephan M.
Breaking Bad: Antecedents and Performance Consequences of Unethical Negotiation Behavior in Sales
2024 Hinterhuber, Andreas; Khan, Owais
Breaking bad: Antecedents and performance consequences of unethical negotiation behavior in sales
2024 Hinterhuber, Andreas; Khan, Owais Ur Rehman
CEO championing of pricing and firm performance in industrial firms
2015 Liozu, S.; Hinterhuber, A.
Conclusion: our roadmap to digital transformation
2026 Checchinato, Francesca; Hinterhuber, Andreas; Vescovi, Tiziano
Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts
2021 Liozu, S. M.; Feurer, S.; Hinterhuber, A.; Woodside, A.
Continuous learning at work: the power of gamification
2023 Torresan, Stefano; Hinterhuber, Andreas
Cross-cultural differences of price perceptions
2024 Hinterhuber, Andreas
Cross-Cultural marketing: European Perspectives
2022 Vescovi, Tiziano; Hinterhuber, Andreas; Dave, Anilkumar; Fabbiani, Rosana; Hansstein, Francesca; Wagner, Beverly; Wilson, Juliette; Friedman, Enav; Weiss-Sidi, Merav; Costantini, Vera
Decoding digital transformation: Insights from a conversation with ChatGPT
2026 Hinterhuber, Andreas
Digital Pricing Strategy: Capturing Value from Digital Innovations
2023 Liozu, Stephan; Hinterhuber, Andreas
Digital transformation and the role of customer-centric innovation: Interview with the chief value officer, Thales
2021 Hinterhuber, A.; Liozu, S. M.
Digital transformation and the role of customer‑centric innovation: an interview with Stephan M. Liozu, Chief Value Officer, Thales
2026 Hinterhuber, Andreas; Liozu, Stephan M.
Digital transformation of manufacturing firms: opportunities and challenges for SMEs
2026 Pieretto, Enrico; Hinterhuber, Andreas