HINTERHUBER, Andreas
HINTERHUBER, Andreas
Dipartimento di Management
Behavioral and psychological aspects of b2b pricing
2015-01-01 Hinterhuber, Andreas; Liozu, Stephan M.
CEO championing of pricing and firm performance in industrial firms
2015-01-01 Liozu, S.; Hinterhuber, A.
Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts
2021-01-01 Liozu, S. M.; Feurer, S.; Hinterhuber, A.; Woodside, A.
Cross-Cultural marketing: European Perspectives
2022-01-01 Vescovi, Tiziano; Hinterhuber, Andreas; Dave, Anilkumar; Fabbiani, Rosana; Hansstein, Francesca; Wagner, Beverly; Wilson, Juliette; Friedman, Enav; Weiss-Sidi, Merav; Costantini, Vera
Digital Pricing Strategy: Capturing Value from Digital Innovations
2023-01-01 Liozu, Stephan; Hinterhuber, Andreas
Digital transformation and the role of customer-centric innovation: Interview with the chief value officer, Thales
2021-01-01 Hinterhuber, A.; Liozu, S. M.
Digital transformation of manufacturing firms: Opportunities and challenges for SMEs
2021-01-01 Pieretto, E.; Hinterhuber, A.
Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital and Information Officer, Henkel
2021-01-01 Hinterhuber, A.; Nilles, M.
Digital transformation, the Holy Grail, and the disruption of business models: An interview with Michael Nilles
2022-01-01 Hinterhuber, Andreas
Digital transformation: an overview
2021-01-01 Hinterhuber, Andreas; Vescovi, Tiziano; Checchinato, Francesca
Dynamic pricing assuming demand shifting: the alpine skiing industry
2020-01-01 Malasevska, Iveta; Haugom, Erik; Hinterhuber, Andreas; Lien, Gudbrand; Mydland, Ørjan
Elevating the cost of doing nothing: An interview with Mark Shafer
2018-01-01 Hinterhuber, A.; Pollono, E.; Shafer, M.
Farewell to the pricing manager: new ecosystem captains drive profits via pricing
2019-01-01 Hinterhuber, Andreas; Quancard, Bernard
Il prezzo migliore
2015-01-01 Hinterhuber, Andreas; Pollono, Evandro
Implementing pricing strategies
2018-01-01 Hinterhuber, Andreas
Implementing pricing strategies: The frameworks to drive profits by pricing actions
2020-01-01 Hinterhuber, Andreas
Innovation in pricing: Contemporary theories and best practices, second edition
2017-01-01 Hinterhuber, A.; Liozu, S. M.
Innovation in pricing: Introduction
2017-01-01 Hinterhuber, Andreas; Liozu, Stephan
Internal start-ups as a driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess
2021-01-01 Hinterhuber, A.; Hellwig, J.
Interview with an expert: Mr Todd Snelgrove, chief value officer, SKF
2015-01-01 Hinterhuber, Andreas; Snelgrove, Todd