In this Executive Focus, Andreas Hinterhuber interviews Michael Nillesdchief digital information officer of Henkel AG & Co.dand discusses the game-changing opportunities that digital transformation presents to companies that embed a digital core into their business models. Nilles sees digital transformation as the Holy Grail: a force that is not easy to find, not easy to capture, and has the potential to dramatically improve the customer experience.

Digital transformation, the Holy Grail, and the disruption of business models: An interview with Michael Nilles

Hinterhuber, Andreas
2022-01-01

Abstract

In this Executive Focus, Andreas Hinterhuber interviews Michael Nillesdchief digital information officer of Henkel AG & Co.dand discusses the game-changing opportunities that digital transformation presents to companies that embed a digital core into their business models. Nilles sees digital transformation as the Holy Grail: a force that is not easy to find, not easy to capture, and has the potential to dramatically improve the customer experience.
2022
65
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/3739745
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