Digital transformation reshapes organizations through the adoption of digital technologies, yet many struggle with effective implementation. This chapter introduces key challenges and strategies, highlighting Adobe’s successful shift to a subscription-based model. The book provides a structured approach to help organizations transition from traditional to digital business models, bridging the gap between theory and practice.
Introduction: managing digital transformation
Andreas Hinterhuber
;Tiziano Vescovi;Francesca Checchinato
2026
Abstract
Digital transformation reshapes organizations through the adoption of digital technologies, yet many struggle with effective implementation. This chapter introduces key challenges and strategies, highlighting Adobe’s successful shift to a subscription-based model. The book provides a structured approach to help organizations transition from traditional to digital business models, bridging the gap between theory and practice.
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