Entrepreneurial orientation (EO), characterized by innovativeness, proactivity, and risk-taking, has been established as a driver of firm-level performance. However, limited research explores EO at the individual level or its pathways to performance in specific functions like sales
The sales manager as entrepreneur– a blessing or a curse?
Hinterhuber, Andreas
2025-01-01
Abstract
Entrepreneurial orientation (EO), characterized by innovativeness, proactivity, and risk-taking, has been established as a driver of firm-level performance. However, limited research explores EO at the individual level or its pathways to performance in specific functions like sales
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