The purpose of this study is to identify which models and tools companies use to mesure communication effectiveness. An empirical investigation was carried out vith exploratory purposes involving 30 companies which invest in communication activities at least one million euros
L'efficacia della comunicazione: un'indagine esplorativa
COLLESEI, Umberto;CHECCHINATO, Francesca
2010-01-01
Abstract
The purpose of this study is to identify which models and tools companies use to mesure communication effectiveness. An empirical investigation was carried out vith exploratory purposes involving 30 companies which invest in communication activities at least one million eurosFile in questo prodotto:
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