Describes how an Italian university business school (CUOA) is collaborating with a group of ten small and medium enterprises (SMEs), to develop Internet communication strategies. The work in common outlined some typical problems affecting SMEs in their approach to Internet communication. Six problems emerged which represent the causes of the difficult and slow introduction of Internet communication

Internet Communication: The Italian SME case

VESCOVI, Tiziano
2000-01-01

Abstract

Describes how an Italian university business school (CUOA) is collaborating with a group of ten small and medium enterprises (SMEs), to develop Internet communication strategies. The work in common outlined some typical problems affecting SMEs in their approach to Internet communication. Six problems emerged which represent the causes of the difficult and slow introduction of Internet communication
2000
2
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/13707
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