HU, LALA
HU, LALA
China’s Human Resources Development: Recent Evolution and Implications for the Global Market
2013-01-01 Pontiggia, Andrea; Hu, Lala; M., Sarvognan
Consumer Experience of Foreign Products in China: The Role of Digital Media
2018-01-01 Hu, Lala
Do distributors really know the product? Approaching emerging markets through exports
2014-01-01 Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano
Do distributors really know the product? Approaching emerging markets through exports
2014-01-01 Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano
Elledì e Inglesina: l’internazionalizzazione nel mercato cinese
2015-01-01 Hu, Lala
IL RUOLO DEI PUNTI VENDITA COME STRUMENTO DI IMMAGINE DI MARCA NEL MERCATO CINESE
2013-01-01 Hu, Lala; Checchinato, Francesca; Vescovi, Tiziano
Il ruolo del punto vendita per la costruzione dell’immagine di marca
2013-01-01 Checchinato, Francesca; Hu, Lala
Internalization of a Chinese brand in a foreign sector: the case of Goodbaby
2013-01-01 Checchinato, Francesca; Hu, Lala; Perri, Alessandra; Vescovi, Tiziano
INTERNATIONALIZATION OF A CHINESE BRAND IN A FOREIGN SECTOR: THE CASE STUDY OF GOODBABY
2013-01-01 Vescovi, Tiziano; Checchinato, Francesca; Hu, Lala
Internationalization of a Chinese "born glocal" brand: the case of Good Baby
2013-01-01 Checchinato, Francesca; Hu, Lala; Perri, Alessandra; Vescovi, Tiziano
Leveraging domestic and foreign learning to develop marketing capabilities: The case of the Chinese company Goodbaby
2017-01-01 Checchinato, Francesca; Hu, Lala; Perri, Alessandra; Vescovi, Tiziano
Luxury brand communication on social media: A qualitative study of the Chinese market
2018-01-01 Hu, Lala
L’adozione di prodotti alimentari stranieri in mercati culturalmente distanti: il caso dei dolci in Cina
2014-01-01 Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano
Managing digital marketing strategies in emerging markets: The case of China
2018-01-01 Checchinato, Francesca; Hu, Lala
Strategie di marketing e ruolo del punto vendita per i prodotti italiani
2013-01-01 Checchinato, Francesca; Hu, Lala
The Chinese market as an opportunity to innovate distribution strategies? Evidences from Italian firms
2018-01-01 Hu, Lala
The communication of foreign products in China through the store: an empirical analysis
2013-01-01 Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano
The country of brand communication in the retail setting: An analysis of Italian products in China
2015-01-01 Hu, Lala; Checchinato, Francesca
The country of origin effect: A hedonic price analysis of the Chinese wine market
2018-01-01 Hu, Lala; Baldin, Andrea
The role of digital platforms in the global business environment: the case of China
2018-01-01 Checchinato, Francesca; Hu, Lala