RELATIONAL ASSETS AND SME PERFORMANCE. THE ROLE OF MANAGERS’ PROFESSIONAL NETWORKS

Managers’ professional connections represent a relevant lens for understanding differences in business performance and financial soundness in small and medium-sized enterprises (SMEs). Drawing on an empirical study conducted on a sample of French firms operating in the advertising industry, this paper examines the impact of board members’ professional networks on SME productivity. The analysis combines two statistical techniques: linear regression and Principal Component Analysis (PCA). The results indicate that professional relationships of members of the board influence firm performance and soundness, albeit to a limited extent. Nevertheless, these networks provide valuable resources and opportunities, indirectly contributing to business success. Overall, our findings enrich the existing literature by partially addressing the lack of empirical evidence on this topic and by offering useful managerial insights to enhance SME competitiveness and resilience.