The automotive sector at the end of the ICE age? Market insights to manage a new ecosystem

The automotive ecosystem is experiencing a perfect storm where new technologies, new business models and sociological changes are bound to reshape the structure of the industry, leading to a new paradigm affecting strategies and performances of carmakers and actors of the supply chain. As electrification arguably represents the key factor of such transition, there is a need to shed light on market perceptions in terms of attitudes, expectations and concerns about electric vehicles. To this end, we performed a cross-national study based on primary data collected in two distinct markets: Brazil and Italy (N = 1,086). In presenting emerging results, we illustrate both common traits and specificities of the two contexts and we discuss the role of different legislative frameworks and public discourse in framing market sentiment, as to provide players with a solid informational background on which to shape their strategies.