This special issue presents a collection of studies carried out by the research unit of the Ca? Foscari University of Venice within the national research project PRIN Destination Italy in English Translation and Language Over the Years, i.e. DIETALY, which examines the interplay between language, translation and tourism promotion in shaping Italy's international image. Focusing on the period from the 1920s to the 1950s, the project provides a diachronic analysis of Italian tourism communication in English, in particular the strategies adopted by ENIT (Italy's national tourism agency) during this transformative period. Integrating insights from tourism studies, linguistics, translation studies and historical studies, it sheds light on how Italy promoted itself abroad and adapted to political, economic and social challenges.
Destination Italy in English translation and language over the years (1919-1959)
Agorni Mirella
2025-01-01
Abstract
This special issue presents a collection of studies carried out by the research unit of the Ca? Foscari University of Venice within the national research project PRIN Destination Italy in English Translation and Language Over the Years, i.e. DIETALY, which examines the interplay between language, translation and tourism promotion in shaping Italy's international image. Focusing on the period from the 1920s to the 1950s, the project provides a diachronic analysis of Italian tourism communication in English, in particular the strategies adopted by ENIT (Italy's national tourism agency) during this transformative period. Integrating insights from tourism studies, linguistics, translation studies and historical studies, it sheds light on how Italy promoted itself abroad and adapted to political, economic and social challenges.File | Dimensione | Formato | |
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