States of Diffusion: Ideology, Text, Voice, and Sound in Cold War Chinas

From 1953 to 1991, speaker installations on the coasts of the People’s Republic of China (PRC) and Taiwan sent audio signals back and forth between the two Cold War foes. This opposed amplification and diffusion of sound continued for nearly four decades, employed thousands of “callers,” technicians, station managers, scriptwriters, and other staff, and was heard by successive generations of troops and civilians on both sides. Previous research on the use of sound for mobilization and subjectification in China during this era has focused on the authoritarian, revolutionary, or even totalitarian nature of sonic statecraft. This article, drawing on state archives, memoirs, and interviews, compares the goals, infrastructure, and voices of the two sides to suggest a broader and more transnational framework for understanding acts of sonic propaganda and control, representative not of “communist” or “free” China, but as a diffusion of the state voice into acts of listening between states. It also explores how the opposed initiatives of both sides interacted and influenced each other over years of call and response. Finally, it examines the civilian response to the broadcasts, revealing plural modes of listening, and of apprehending both oneself and one’s enemy. I offer the metaphor of “diffusion” not only to describe the process by which states and individuals positioned themselves through the transmission and reception of sonic impulses, but as a way to do social history that focuses on the multiple receptions and reverberations of an event.