The international market has always presented opportunities and challenges for companies, driven by the desire, and often the necessity, to expand beyond the limited domestic market. The process of internationalisation of companies has been the subject of continuous and in-depth studies since the post-World War II period, leading to the development of numerous theories and models aimed at describing the strategies and methods of expanding into foreign markets.
The cross-cultural approach to international markets
Tiziano VESCOVI
2024-01-01
Abstract
The international market has always presented opportunities and challenges for companies, driven by the desire, and often the necessity, to expand beyond the limited domestic market. The process of internationalisation of companies has been the subject of continuous and in-depth studies since the post-World War II period, leading to the development of numerous theories and models aimed at describing the strategies and methods of expanding into foreign markets.
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