Certificação para Fins de Exportação: um caso de pequena manufatura no ramo médico hospitalar-odontológico

The article investigates the conditions under which certification for export purposes has occurred in the small industrial environment, taking as an example a manufacturer in the medical hospital and dental industry in Ribeirão Preto. Exploratory and through a case study were observed that the main causes for this process were external to the organization. O international market, foreign exchange and other factors favorable to the sale of this product induced the certification. The entire process was conducted by external agents of change: consulting firms and was worked as a differential for the organization to reach new markets. As a consideration that the exportation occurred in a reactive way and without greater alignment with the organizational strategy, but However, it was responsible for relevant changes in the internal processes of the organization. organization's internal processes.