The purpose of this paper is to propose a methodology for the assessment of a destination’s image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination’s online reputation and support the brand-building and management through a co-creation.
Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation.
Dario Bertocchi
;Lisa Zecchin;Angelica Guzzon;Nicola Camatti
2023-01-01
Abstract
The purpose of this paper is to propose a methodology for the assessment of a destination’s image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination’s online reputation and support the brand-building and management through a co-creation.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in ARCA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
