Managing and enhancing the intangible heritage: the experience of “Literary Parks”

In recent years, the concept of cultural heritage has changed to include artistic, archaeological, architectural and environmental heritages, including intangible forms of these. The potential of intangible heritage has yet to be fully exploited, and there are many opportunities for its enhancement and protection still to explore. The meaning of intangible heritage in social development, and its social and cultural potential is described through a case study of the Literary Park circuit in Italy. The Italian experience shows that there is potential in setting up networks in remote areas, and in the process of recognizing and enhancing the intangible heritage of a country. Heritage, particularly intangible heritage, is an alternative approach to promoting a sense of belonging and active participation in a community. It can attract financial resources and boost social development of the local cultural ecosystem. Surveys and interviews are used to assess the limits and potential as well as strengths and weaknesses of Literary Parks.