Shopping Tourism

Shopping tourism, one of the classic elements of any trip, has been gaining particular attention. If we go backmore than a century, to the times of theGrandTour, the precursor of the modern tourism, Italy without having to perform any “territorial marketing”, was at the centre of the world as a destination not only for travelling to and around but for buying products (both in terms of goods and referring toworks of art) whichwere often realized ad hoc on the traveler’s arrival.Although, on one hand, it is by nomeans easy to define the extent of the phenomenonor identifynumerous stakeholders,onthe otherhand it appears evident that in Italy there are numerous business opportunities to be explored. This article tries to provide a framework for further investigations and analysis, including a new survey realized in some Italian destinations to be presented during the year