The main contribution of this chapter is the critical discussion of pricing approaches in the software-as-a-service (SaaS) industry. The chapter reviews pertinent empirical studies, analyzes price-setting and price-getting practices in the industry, and outlines the capabilities required to master one important challenge: the move from subscription-based pricing to consumption-based pricing models. Several case studies provide best-practice examples.

SaaS Pricing: From Subscriptions to Usage-Based Pricing Models

Hinterhuber, Andreas
2023-01-01

Abstract

The main contribution of this chapter is the critical discussion of pricing approaches in the software-as-a-service (SaaS) industry. The chapter reviews pertinent empirical studies, analyzes price-setting and price-getting practices in the industry, and outlines the capabilities required to master one important challenge: the move from subscription-based pricing to consumption-based pricing models. Several case studies provide best-practice examples.
Digital Pricing Strategy: Capturing Value from Digital Innovations
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/5010964
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