SUSTAINABILITY AND GREENWASHING. IMPACT OF ECO-FRIENDLY "MAKE-UP": ANALYSIS OF A STATISTICAL SAMPLE OF 14,000 COMPANIES IN THE EUROPEAN UNION

Sustainability is currently one of the most hotly debated scientific topics. Alongside this, there is also the enthusiasm of interest in businesses and the general public. But what appears to be sustainable is not always so. The policy of greenwashing implemented by many companies seems to be increasingly widespread in the face of production attitudes defined as sustainable but not sustainable. An empirical survey carried out in 14.000 companies in all EU countries on companies with fewer than 800 employees shows that greenwashing is widespread. Once the culture of sustainability has permeated the entire community and corporate management, this topic will be obsolete and outdated, and no one will be interested in it anymore. But this seems a long way off, especially considering the results of the empirical survey mentioned above.