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While in recent years DVD editions of film have garnered academic attention as an autonomous research field, the main features of the DVD regarded as “publisher’s peritext” have been generally overlooked. Thus, a little attention has been paid to the cover and the menu, and to the role they play in film (and extras) consumption and interpretation. Therefore, this essay seeks to outline the topic’s boundaries, basically focusing on two issues. On the one hand, the article seeks to investigate how different covers and menus of different DVD editions of the “same” film construct and negotiate different film’s identities; on the other hand, it seeks to analyze the discursive strategies adopted by DVD’s covers and menus in the wider context of peritextual and epitextual strategies, for instance by comparing the particular features of the DVD edition to the film’s opening title sequence or posters.