One of many roads to industry 4.0? Technology, policy, organisational adaptation and worker experience in ‘Third Italy’ SMEs

Industry 4.0 (I4.0) is a technological framework and policy programme that emerged in Germany in the 2010s, promising to revitalise manufacturing and revalue work by means of intelligent productive systems. The paradigm's cross-national diffusion raises questions about its context-dependent adaptation. This article focuses on the Italian I4.0 programme and its implementation among medium-sized manufacturing companies in the country's Veneto region. It analyses Italian policy and company strategies through the perceptions and experiences of managers, unionists and workers. The research highlights how a system dominated by small and medium enterprises (SMEs)—one with limited technological investment and without a coordinated system of industrial relations—reshaped the I4.0 policy goals, technological developments and work outcomes. The results show how the features of the productive context are associated with a far less ambitious I4.0 plan, the limited and selective adoption of technology at the level of firms, and modest top-down organisational changes that do not fulfil the promises of the project.