Insects as a food: Knowledge, desire and media credibility. Ideas for a communication

Insects as food is a recommended cultural shift by the FAO, especially among Western consumers. The objective of this study is to understand those elements, which can most contribute to explaining the desire to eat insects as food. Therefore, we evaluated people's knowledge and beliefs about the benefits deriving from the farming and consumption of insects, for the health of man and the planet. Furthermore, we investigated people’s perceived credibility towards the main sources of communication that can convey information on insects as food. Finally, some suggestions for possible future communication campaigns are presented.