Coproduzione e traduzione della conoscenza. Il ruolo del design in oncologia

The knowledge translation stands as a topic of primary importance in the healthcare sector, characterized by the presence of several stakeholders with different skills, needs, and expectations. The transfer of knowledge can take place effectively only following a translation process, through the use of appropriate tools. Among these tools, the contribution of the design elements appears attractive, especially in the case of co-production processes, with significant patient engagement. The case study is about the ‘Oncology in Motion’ project, created by the Irccs Oncological reference center Institute of Aviano (Pordenone) to support and improve the physical and psychological recovery of breast operated patients. The information sources for data collection are manifold, including interviews, direct observations, and materials produced within the project. The use of design elements such as graphics, sketches, images, photographs has helped to support all the stakeholders involved in translating knowledge in all the phases of the co-production project: conception, execution, and external communication. The ‘Oncology in Motion’ experience demonstrates how design elements can constitute strong support for co-production processes in their phases, facilitating the interaction among the various people involved, especially when it comes to the active engagement of patients.