This paper attempts to offer an explanation of the reason why, differently from other Slow Food presidia, the Presidium of the Piemontese cattle breed, La Granda, is having an increasing commercial success. We present an ethnographic account of the Presidium's development inspired by Michel Callon's theorization of 'translation'. The analysis will show that the alliance with a specific macro-actor (the food mall Eataly) has been crucial to amplify La Granda's commercial success well beyond Cuneo's area, where this specific presidium originates.

Alternative food networks between local and global: the case study of the Presidium of the Piemontese cattle breed

Colombino A.;
2013-01-01

Abstract

This paper attempts to offer an explanation of the reason why, differently from other Slow Food presidia, the Presidium of the Piemontese cattle breed, La Granda, is having an increasing commercial success. We present an ethnographic account of the Presidium's development inspired by Michel Callon's theorization of 'translation'. The analysis will show that the alliance with a specific macro-actor (the food mall Eataly) has been crucial to amplify La Granda's commercial success well beyond Cuneo's area, where this specific presidium originates.
2013
120
File in questo prodotto:
File Dimensione Formato  
La Granda revisione 25 marzo 2013.pdf

non disponibili

Descrizione: articolo principale
Tipologia: Documento in Post-print
Licenza: Accesso chiuso-personale
Dimensione 367.76 kB
Formato Adobe PDF
367.76 kB Adobe PDF   Visualizza/Apri

I documenti in ARCA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/3750243
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 8
  • ???jsp.display-item.citation.isi??? ND
social impact