Alternative food networks between local and global: the case study of the Presidium of the Piemontese cattle breed

This paper attempts to offer an explanation of the reason why, differently from other Slow Food presidia, the Presidium of the Piemontese cattle breed, La Granda, is having an increasing commercial success. We present an ethnographic account of the Presidium's development inspired by Michel Callon's theorization of 'translation'. The analysis will show that the alliance with a specific macro-actor (the food mall Eataly) has been crucial to amplify La Granda's commercial success well beyond Cuneo's area, where this specific presidium originates.