Business ecosystem, economia circolare e turismo sostenibile: relazioni, sinergie e campi d’applicazione

Given the transformations and recent shocks caused first by the Covid-19 pandemic and then by the Russia-Ukraine war, with the consequent energy crisis, companies in the tourism industry are being pushed to constantly seek new ways of adapting their business models to the changing market contexts. The creation of tourism business ecosystems is one such adaptation strategy, creating fertile ground for the dissemination of further and new innovations that are proving to be perfect allies in supporting the competitiveness, but also the sustainability of tourism destinations. Outstanding among these are initiatives based on the principles of the circular economy. This paper aims at investigating the reasons for the success of these models and the possible links and synergies existing between them as a precondition for a renewed direction of tourism destination management and marketing.