Aspectos Organizacionais da internacionalização de Universidades Corporativas Brasileiras - Organizational Aspects of the internationalization of Brazilian Corporate Universities

The purpose of this article is to investigate the main organizational aspects developed by the Banco do Brasil Corporate University in its internationalization process. To this end, it proceeds a theoretical review that explores the main concepts of internationalization and Organizational Culture. In methodological terms, the research can be characterized as a case study, of qualitative nature with data collection by means of personal interviews. The results reveal unanimous perceptions among the challenges faced by UniBB in relation to those presented in theory. The results The results show efforts in the development of solutions in distance learning and relevant organizational aspects in the The results show efforts in the development of ODL solutions and relevant organizational aspects in the cultural, motivational, language, and legal adaptation. It would be appropriate in this study to deepen further research. The results show that the efforts in the development of solutions in distance learning and relevant organizational aspects in the cultural, motivational, language, and legal adaptation. It is evident that the performance of the Corporate Universities has played a proactive and integrated role, generating value, to the extent that it develops educational strategies aligned to business strategies.