We consider a vertical control distribution channel in which a manufacturer sells a single kind of good to a retailer. We assume that a wholesale price discount increases the retailer's sale motivation thus improving sales. The optimal control of manufacturer's profit via trade discounts is embedded in a differential game framework; in the special case of constant controls we compare the Stackelberg equilibria obtained considering manufacturer and retailer respectively as leaders of the game with Nash equilibrium points.
Trade Discount Policies in the Differential Games Framework
BYKADOROV, Igor;ELLERO, Andrea;MORETTI, Elena
2012-01-01
Abstract
We consider a vertical control distribution channel in which a manufacturer sells a single kind of good to a retailer. We assume that a wholesale price discount increases the retailer's sale motivation thus improving sales. The optimal control of manufacturer's profit via trade discounts is embedded in a differential game framework; in the special case of constant controls we compare the Stackelberg equilibria obtained considering manufacturer and retailer respectively as leaders of the game with Nash equilibrium points.File in questo prodotto:
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