We consider a vertical control distribution channel in which a manufacturer sells a single kind of good to a retailer. We assume that a wholesale price discount increases the retailer's sale motivation thus improving sales. The optimal control of manufacturer's profit via trade discounts is embedded in a differential game framework; in the special case of constant controls we compare the Stackelberg equilibria obtained considering manufacturer and retailer respectively as leaders of the game with Nash equilibrium points.

Trade Discount Policies in the Differential Games Framework

BYKADOROV, Igor;ELLERO, Andrea;MORETTI, Elena
2012-01-01

Abstract

We consider a vertical control distribution channel in which a manufacturer sells a single kind of good to a retailer. We assume that a wholesale price discount increases the retailer's sale motivation thus improving sales. The optimal control of manufacturer's profit via trade discounts is embedded in a differential game framework; in the special case of constant controls we compare the Stackelberg equilibria obtained considering manufacturer and retailer respectively as leaders of the game with Nash equilibrium points.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/37254
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