Hybridisation of diverging institutional logics through common-note practices. An analogy with music and the case of social enterprises

Hybrid organisations exhibit high degree of innovativeness, but also instability due to the conflicting institutional logics underpinning their activities. We enrich the discussion on how to reconcile conflicting logics in hybrid organisations using the analogy with music theory. In particular, we get inspiration from a technique used to modulate conflicting harmonies by means of the notes they have in common (common-notes) to derive ideas on how to compose conflicting logics by means of the practices they have in common. We illustrate these ideas in the specific case of social enterprises, showing that practices able to ‘unblock’ a marginalised individual’s value creation capabilities can be considered common-note practices allowing the social enterprise to fruitfully and sustainably combine commercial and social welfare logics.