This article examines the role of product relatedness on entrepreneurial intention to develop new services. In order to better understand the interaction between personal and organizational forces, our study aims to identify and analyze which variables improve entrepreneur's perception of opportunities and consequently their exploitation. Utilizing a sample of 750 Small and Medium Accounting Practices (SMAPs) in Northeast Italy, our findings indicate that diversification relatedness calls different causes. The role of desirability, feasibility as well as age, education, and prior diversification experience all impact entrepreneurial intention but their impact depends on the level of relatedness

This article examines the role of product relatedness on entrepreneurial intention to develop new services. In order to better understand the interaction between personal and organizational forces, our study aims to identify and analyze which variables improve entrepreneur's perception of opportunities and consequently their exploitation. Utilizing a sample of 750 Small and Medium Accounting Practices (SMAPs) in Northeast Italy, our findings indicate that diversification relatedness calls different causes. The role of desirability, feasibility as well as age, education, and prior diversification experience all impact entrepreneurial intention but their impact depends on the level of relatedness.

The Effect of Entrepreneurial Intention on new Service Development

Maurizio Massaro;Francesca Dal Mas;
2015-01-01

Abstract

This article examines the role of product relatedness on entrepreneurial intention to develop new services. In order to better understand the interaction between personal and organizational forces, our study aims to identify and analyze which variables improve entrepreneur's perception of opportunities and consequently their exploitation. Utilizing a sample of 750 Small and Medium Accounting Practices (SMAPs) in Northeast Italy, our findings indicate that diversification relatedness calls different causes. The role of desirability, feasibility as well as age, education, and prior diversification experience all impact entrepreneurial intention but their impact depends on the level of relatedness
Proceedings of the 3rd International Conference on Innovation and Entrepreneurship
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/3703283
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