A previous contribution (Cesiri 2016) analysed the recipes sections of the ‘2015 Top 10 UK’s Food Blogs’. It found out that, to reduce the distance with their public, the bloggers often present themselves as food lovers rather than authoritative figures. This study examines the comments sections of the same blogs to investigate how bloggers shape their ‘social identity’ in their direct interaction with the users. The food bloggers’ comments are analysed in view of Goffman’s (1959) theory of society as a stage – and applied to blogs by McGaughey (2010) – to see whether they show their ‘self-as-performer’ (the real person) or their ‘self-as-character’ (a constructed personality). Moreover, the study uses Herring’s (2004) criteria to individuate an online community to understand whether food blogs are actual virtual communities, and not just people randomly interacting online. Finally, the comments will allow a qualitative analysis of instances of positive/negative politeness to investigate how the bloggers respond to praise or criticism from the users.
|Titolo:||‘Haha, what a twit I am’. The Construction of a Social Identity in the Comments Sections of UK Food Blogs|
|Autori interni:||CESIRI, Daniela|
|Data di pubblicazione:||Being printed|
|Appare nelle tipologie:||2.1 Articolo su rivista |