Dynamic modelling of a cultural event

We propose a family of dynamic models to represent the behaviour of people participating in a cultural event and the objectives and management policies of the cultural institution involved. We focus on those cultural organizations which operate in the visual art sector, such as museums or art galleries, and which typically face cultural demand problems. The different visitors ow dynamics presented take into account the roles played by advertising, word of mouth communication and congestion inside the cultural communication process. Different objectives of the cultural institution and different congestion management possibilities lead to a variety of dynamic optimization problems.