In this essay we aim to identify the approach taken by the Swiss and Italian traditional media, the Internet and new media during the Beijing Olympic Games (hereafter BOG). In general, the evening news programmes on the main Swiss and Italian television channels dedicated little coverage to the BOG and this coverage focused mainly on the performance of local athletes. Interestingly, our analysis shows that the tone of the captions used for the images differed between the paper edition of the newspapers and their online edition: the former appeared to be more critical of China whereas the latter focused more on the games as a sport event in which everyone could take part and share their emotions with other people. © 2010 Taylor & Francis.
Beijing Olympics between Media, Sport and Politics: Perspectives from the Swiss and Italian Media.
COLAPINTO, Cinzia;
2010-01-01
Abstract
In this essay we aim to identify the approach taken by the Swiss and Italian traditional media, the Internet and new media during the Beijing Olympic Games (hereafter BOG). In general, the evening news programmes on the main Swiss and Italian television channels dedicated little coverage to the BOG and this coverage focused mainly on the performance of local athletes. Interestingly, our analysis shows that the tone of the captions used for the images differed between the paper edition of the newspapers and their online edition: the former appeared to be more critical of China whereas the latter focused more on the games as a sport event in which everyone could take part and share their emotions with other people. © 2010 Taylor & Francis.
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