Over the last ten years the world automobile industry has been featuring a structural excess capacity globally estimated between 20% to 35% with respect to demand. Such unbalance between demand and supply generates a fierce competitive pressure and automakers are forced to carry out new strategies. The paper focuses on the strategic initiatives involving supplychain integration.
The Automobile Supply Chain Under Pressure: The Challenge Of The Extended Enterprise
STOCCHETTI, Andrea;BUZZAVO, Leonardo;VOLPATO, Giuseppe
2004-01-01
Abstract
Over the last ten years the world automobile industry has been featuring a structural excess capacity globally estimated between 20% to 35% with respect to demand. Such unbalance between demand and supply generates a fierce competitive pressure and automakers are forced to carry out new strategies. The paper focuses on the strategic initiatives involving supplychain integration.
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