This article aims at describing and analyzing the synergetic effects of a non-conventional alliance like the Fiat-GM one in terms of cost savings emerging from: joint and leveraged purchasing activities, cross-company and cross-product technical optimization and benchmarking, joint design activities.
Synergy Savings in the GM-Fiat Strategic Alliance
GERLI, Fabrizio;VOLPATO, Giuseppe
2004-01-01
Abstract
This article aims at describing and analyzing the synergetic effects of a non-conventional alliance like the Fiat-GM one in terms of cost savings emerging from: joint and leveraged purchasing activities, cross-company and cross-product technical optimization and benchmarking, joint design activities.
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2004 Camuffo Gerli Volpato - Synergy savings in the GM-Fiat strategic alliance - ActesGerpisa.pdf
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