Craft-based experiences to revitalize touristic urban centers: the Venetian case study

Craft enterprises can play a crucial role in revitalizing urban centers generating positive externalities for local communities and territorial ecosystems from both economic and social perspectives. Their impact can benefit from the increasing interest among tourists in search of authentic interactions with local SMEs. This paper introduces a literature review framing culture-based regeneration projects as initiatives aimed at promoting territorial heritage, local know-how, working practices, and overall local attractiveness. Craft businesses can indeed play a pivotal role in this context, especially when their offerings combine educational features and tailored services that respond to the curiosity of an increasingly sophisticated tourist demand. The analysis of three case studies involving craft enterprises in Venice’s historic center illustrates the links between craftsmanship, territorial economic growth, social benefits, and enhanced city attractiveness. The chapter aims to demonstrate that through strategic management consulting and effective ecosystem integration, it is possible to foster urban and social regeneration, leveraging local and mindful touristic demand.