Il web marketing management: percorrere sentieri nuovi con l’attrezzatura adatta

Management today represents a very complex and articulated reality, based on a solid theoretical framework and on numerous operational tools and techniques that companies use to achieve their objectives. However, the flourishing of a specifically dedicated discipline represents a recent development, and only recently is the preconception taking root that managerial practice is based only on direct experience and can therefore ignore an in-depth and methodical study of management theories and techniques.