Taal e la rappresentazione dell'amore nel cinema di Bollywood: fra estetica classica e Coca-Cola

As a cultural phenomenon, Hindi popular cinema, more commonly known as Bollywood cinema, has for some years now been attracting the keen attention of scholars in various fields of study. Particularly striking is the extraordinary popularity it has achieved, extending afar on a worldwide scale, making of the cinema an ambassador, as it were, and ideal vehicle of the fundamental Indian traditional values. On the other hand, relatively little research seems to have gone into the aesthetics of this cinema, a direct offspring of India's cultural tradition. The contemporary cinema of Bollywood clearly and persistently harks back to characteristics, themes and motifs belonging to the vast repertoire of Indian classical tradition. Particularly interesting from this point of view is the theme of love and how it is represented in the cinema. A characteristic situation is to be seen, for example, in the film Taal.