Prima dei social network. Autopromuoversi attraverso la stampa all'inizio dell'Ottocento

Self-promotion existed long before the invention of social networks: in the early nineteenth century, it was possible through the press. Napoleon was certainly the master of the century at using the press for self-promotion and propaganda, but he was not alone. Alvise Mocenigo, Venetian patrician, prefect, senator of the Kingdom of Italy and creator of the model village of Alvisopoli, was also an expert. His story exemplifies how it was possible to stand out within the Napoleonic elite through a skilful use of both the periodical press and publications that echoed one’s support for the regime.