Il TIFF e il rapporto con la città di Tokyo

In recent years, the bond between film festivals and their host cities has become so intense that these events are increasingly being used as tools for city branding. The cultural capital generated by film festivals can attract external investments, boost the city’s prestige and help shape its self-representation as a high-profile cultural space and renowned touristic destination. The Tokyo International Film Festival is somehow a borderline case, as it takes place in a city that is already one of the most attractions-filled capitals in the world. Nevertheless, the ongoing globalization process in a city like Tokyo is expressed through the festival’s planning and organization dynamics. Over the years, such dynamics have increased the emphasis on the international appeal and the glamorous side of the event at the expense of a consistent definition of its cultural and spatial identity.