The Cooling Solution is a photographic and scientific project that aims to show how people adapt to conditions of high temperature and humidity across geographies, cultures, and socioeconomic conditions in very different societies. Starting from the title, the term “solution” is meant to call this adaptation paradigm into question. The project examines the phenomenon of rising demand of AC in its various facets, stressing the numerous shortcomings and drawbacks, as well as the tension with the purpose that motivates its utilization, the need to protect the most fragile members of society. In the last decades, AC has established itself as the ubiquitous and intensely advertized strategy to cope with extreme heat in different parts of the world, no matter how hot or humid it may get.
The Cooling Solution. The future of air-conditioning and its impact on society.
De Cian E
;Crimi J;Mazzone A;Campagnolo L;Colelli F;Davide M;Falchetta G;Dattakiran Jagu;Malcolm Mistry;Filippo Pavanello;Teresa Randazzo;Ian Sue Wing
2023-01-01
Abstract
The Cooling Solution is a photographic and scientific project that aims to show how people adapt to conditions of high temperature and humidity across geographies, cultures, and socioeconomic conditions in very different societies. Starting from the title, the term “solution” is meant to call this adaptation paradigm into question. The project examines the phenomenon of rising demand of AC in its various facets, stressing the numerous shortcomings and drawbacks, as well as the tension with the purpose that motivates its utilization, the need to protect the most fragile members of society. In the last decades, AC has established itself as the ubiquitous and intensely advertized strategy to cope with extreme heat in different parts of the world, no matter how hot or humid it may get.
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