Identifying Travel Demand Priorities in Maritime Transport - A Behavioural Approach

This chapter deals with the analysis of hidden aspects of travellers’ behav- iour that are the key determinant of the sustainability and efficiency of sustainable mobil- ity policies. We propose to complement the typically descriptive approach of flow-based and/or time-series analysis with techniques for analysing perceptions and intentions that can provide insights on travellers’, such as the behavioural determinants or the perceived priorities. Together with the general description of two models, we will present an ap- plication concerning travellers between Italy and Croatia, an interesting case in which travellers can choose between maritime, air and land alternatives.