Over the past two decades, several European institutions have formulated policies, recommendations and guidelines to persuade the European media industry to make a point of the gender issue, to break the gender stereotypes and to include the women in the media as news presenters and anchors, as journalists and programme hosts, as participants in a variety of different genres, and as sources in news programmes . With what results? In the 2012, the European Institute for Gender Equality promoted the first European media monitoring with the aim of exploring the ways in which women and men appear in prime-time television across the 27 EU Member States and Croatia and checking the status of proximity to the Objective J.2 of Beijing Platform. The overall finding of the monitoring shows that the women appear on TV in the ratio of 1:2 with men. The disaggregated data by sex, role and TV genre show that the women are progressing in some cases but not in others. If women journalists and news presenters are growing, instead women experts, politicians and subjects of news discourse continue to be marginalized. In these influential spaces, where men dominate, here lies the challenge of a gender fair portrayal.
The WIME Study: Contexts, Methods and Summaries
Azzalini, Monia
2017-01-01
Abstract
Over the past two decades, several European institutions have formulated policies, recommendations and guidelines to persuade the European media industry to make a point of the gender issue, to break the gender stereotypes and to include the women in the media as news presenters and anchors, as journalists and programme hosts, as participants in a variety of different genres, and as sources in news programmes . With what results? In the 2012, the European Institute for Gender Equality promoted the first European media monitoring with the aim of exploring the ways in which women and men appear in prime-time television across the 27 EU Member States and Croatia and checking the status of proximity to the Objective J.2 of Beijing Platform. The overall finding of the monitoring shows that the women appear on TV in the ratio of 1:2 with men. The disaggregated data by sex, role and TV genre show that the women are progressing in some cases but not in others. If women journalists and news presenters are growing, instead women experts, politicians and subjects of news discourse continue to be marginalized. In these influential spaces, where men dominate, here lies the challenge of a gender fair portrayal.
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