Business Model 4.0 I modelli di business vincenti per le imprese italiane nella quarta rivoluzione industriale

The manufacturing digital transformation is changing the way of doing industry through the introduction of advanced solutions that allow companies to re-interpret their role along the value system: from product design to production processes as cyber-physical spaces, from logistics and warehousing systems to physical and digital contact with the customer. This industrial revolution, therefore, opens up great opportunities for Italian companies, both in terms of process efficiency, cost reduction and improvement in productivity, but also in the rethinking of products, new services, and the ability of reaction to market needs. However, the revolution will allow a radical competitive repositioning of the Italian production system only if the opportunities offered by the enabling technologies of Industry 4.0 will be exploited to design new business models. The aim of this report is to investigate the possible impact of Industry 4.0 on business models considering technological innovation also as a driver of strategic innovation. The method used was a structured literature review that allowed to quantify the importance attributed by the literature to the enabling technologies of Industry 4.0 and their possible impact on the single building block of the business model leading finally to identify 12 business models 4.0 grouped into 4 macro-categories: smart factory, servitization, data-driven and platform. The research was validated by the results of the questionnaire given to Italian companies to grasp their perception on how the challenge of Industry 4.0 is addressed at the level of the country, industry and organization. The divergences between the theoretical and practical results make it possible to deepen the theme of Made in Italy 4.0 what could be business models for Italian companies in the fourth industrial revolution. The individual companies and the systems they belong must however concentrate not only on the technological process and product innovation enabled by Industry 4.0, but above all on the strategic innovation of the business model