The paper aims to illustrate the factors that can influence the choices of European and Chinese consumers of products obtained with a lower use of pesticides (IPM methods). The results, obtained from a survey, allow identifying the most aware categories, those still far from a complete knowledge of IPM methods and their potential. They can also suggest useful policies to achieve a more sustainable consumption behavior.
Attitude of European and Chinese consumers toward food products from IPM: results from a survey
Mazzarolo Martina;FERRARO, GIACOMO;Mannino Ilda;Zolin Maria Bruna
2019
Abstract
The paper aims to illustrate the factors that can influence the choices of European and Chinese consumers of products obtained with a lower use of pesticides (IPM methods). The results, obtained from a survey, allow identifying the most aware categories, those still far from a complete knowledge of IPM methods and their potential. They can also suggest useful policies to achieve a more sustainable consumption behavior.
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