Matteo Bertelé focuses on Soviet picture postcards as an object of mass culture and ideological practice using a selection of postcards from the Alberto Sandretti Collection. He explores the different functions of postcards within Soviet visual culture between two poles: their original purpose to create a unitary, organic and canonical Soviet imagery and their diverse private applications and adaptations to everyday life.
The Soviet Picture Postcard as a Transmedial Object of Mass Culture and Ideological Practice
BERTELE', Matteo
2018
Abstract
Matteo Bertelé focuses on Soviet picture postcards as an object of mass culture and ideological practice using a selection of postcards from the Alberto Sandretti Collection. He explores the different functions of postcards within Soviet visual culture between two poles: their original purpose to create a unitary, organic and canonical Soviet imagery and their diverse private applications and adaptations to everyday life.
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