The increasing intermingling in contemporary Japan between nation branding of Cool Japan, historical revisionism, and youth subcultures have contributed to raise popular cultures as a strategic site in the hegemonic re-definition of the past, present, and future of the nation. This paper addresses the ongoing transformation among younger generations towards a post-ideological and post-modern experience of their national ‘imagined comuntiy’, described as “pop nationalism” (Sakamoto 2008) or “cynical comunity” (Kitada 2005). A fieldwork on the multiple media platform originated by the historical webmanga Axis Powers Hetalia (2006-present) and on its globalised success among female fandom, will provide further insights on the biopolitical mobilisation of moe (“burning passion”), as a combination of polymporphous pleasure and sexualised parody, shaping emergent representations of national history and identity.

Quando la storia diventa sexy: dal revisionismo storico all'antropomorfismo moe delle nazioni,

MIYAKE, Toshio
2012-01-01

Abstract

The increasing intermingling in contemporary Japan between nation branding of Cool Japan, historical revisionism, and youth subcultures have contributed to raise popular cultures as a strategic site in the hegemonic re-definition of the past, present, and future of the nation. This paper addresses the ongoing transformation among younger generations towards a post-ideological and post-modern experience of their national ‘imagined comuntiy’, described as “pop nationalism” (Sakamoto 2008) or “cynical comunity” (Kitada 2005). A fieldwork on the multiple media platform originated by the historical webmanga Axis Powers Hetalia (2006-present) and on its globalised success among female fandom, will provide further insights on the biopolitical mobilisation of moe (“burning passion”), as a combination of polymporphous pleasure and sexualised parody, shaping emergent representations of national history and identity.
2012
Il Giappone moderno e contemporaneo: Stato, media, processi identitari
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/3672675
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