Chinese food market, represented by nearly one and a half billion people, presently offers the most appealing business possibilities in the world, although still limited by problems of legal issues, distribution channels, organization, rural-urban gap in income. The rapid changes in lifestyles and the increasingly urgent nutritional needs of the multitude of young people, prospect unprecedented economic impacts in global food market. In this light, the present study aims to outline the food market potentiality . We also focus on some issues concerning the positioning of foodstuffs. One problem of chinese market is the piracy phenomena, so for our exported products the unfair competition set out to achieve higher profits by evoking Italian image. Considering that the original product requires higher production costs, affecting its market positioning, company strategies are heavily influenced by imitation activity. Not only food safety is at stake, but the very transparency of international trade.
|Titolo:||The Chinese food market between economic growth and demographic explosion|
|Data di pubblicazione:||Being printed|
|Appare nelle tipologie:||2.1 Articolo su rivista |
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|CINA2017-DEP.pdf||Articolo principal||Documento in Pre-print||Accesso chiuso-personale||Riservato|