The economy of elegance plays a part in the social and psychological value of a product. Obviously it is not the only factor that plays a part, but in certain conditions it can be the fundamental one. When, because of its elegance, clients through the world are willing to pay rather more for an Italian product, preferring it over others, one sees the competitive advantage that a passionate commitment to precise and skilled “making” can offer a country. The elegance of products forms a source of value because in those who possess those products it supplies not only functional utility but also some cultural value. We can, in effect, identify three main sources of value in products: i) use value, which is always mentioned in economic theories and studies of business management, and is the value created by the ability of a product to resolve a functional problem or meet a need; ii) social value, which is that created by the ability of the product to be an instrument of social relations; iii) psychological value, which arises from the ability of the product to reinforce the self-image of the end-user. Elegance plays a role in all three of these.

Economia dell'eleganza

VESCOVI, Tiziano
2017-01-01

Abstract

The economy of elegance plays a part in the social and psychological value of a product. Obviously it is not the only factor that plays a part, but in certain conditions it can be the fundamental one. When, because of its elegance, clients through the world are willing to pay rather more for an Italian product, preferring it over others, one sees the competitive advantage that a passionate commitment to precise and skilled “making” can offer a country. The elegance of products forms a source of value because in those who possess those products it supplies not only functional utility but also some cultural value. We can, in effect, identify three main sources of value in products: i) use value, which is always mentioned in economic theories and studies of business management, and is the value created by the ability of a product to resolve a functional problem or meet a need; ii) social value, which is that created by the ability of the product to be an instrument of social relations; iii) psychological value, which arises from the ability of the product to reinforce the self-image of the end-user. Elegance plays a role in all three of these.
2017
1 XXVI
File in questo prodotto:
File Dimensione Formato  
14_vescovi.pdf

accesso aperto

Descrizione: testo bozza
Tipologia: Documento in Pre-print
Licenza: Accesso gratuito (solo visione)
Dimensione 144.3 kB
Formato Adobe PDF
144.3 kB Adobe PDF Visualizza/Apri

I documenti in ARCA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/3686401
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact