Effetti delle asimmetrie informative per il "made in Italy alimentare"

The Italian food patrimony constitutes one of the most strength points for our Country, whose food specialties satisfy the consumer increasing typicality and reputation’s expectations The notable potential market’s amplification and the reconfiguring of the economic competition to a world level, as the globalization’s effect, involve the increasing of the transactional costs and the asymmetric information between demand and supply, also because of the diversified level of economic development, food culture, legal systems of protection. This constitutes the pretext for the products predation strategies, powering a bigger market than to the original. The work furnishes the definition and quantification of the Italian food products predation and their effects, and then investigates its importance on the international markets. Particular relief is done to the juridical tools to guardianship of the original products and the institutional strategies opposed to the predation, as well as the potential companies strategies to repress it.