Sfoglia per Autore
The six pricing myths that kill profits
2016-01-01 Hinterhuber, A.
Value quantification-Processes and best practices to document and quantify value in B2B
2016-01-01 Hinterhuber, A.
Value quantification capabilities in industrial markets
2017-01-01 Hinterhuber, A.
Innovation in pricing: Contemporary theories and best practices, second edition
2017-01-01 Hinterhuber, A.; Liozu, S. M.
The strategy and tactics of pricing: A guide to growing more profitably (6e)
2017-01-01 Hinterhuber, Andreas
Is innovation in pricing your next source of competitive advantage?
2017-01-01 Hinterhuber, Andreas; Liozu, Stephan
Innovation in pricing: Introduction
2017-01-01 Hinterhuber, Andreas; Liozu, Stephan
Interview: How a vice president of value can drive profits in B2B
2017-01-01 Hinterhuber, Andreas; Snelgrove, Todd
The micro-foundations of pricing
2017-01-01 Hinterhuber, Andreas; Liozu, Stephan M.
Thoughts: premium pricing in B2C and B2B
2018-01-01 Hinterhuber, A.; Liozu, S. M.
Implementing pricing strategies
2018-01-01 Hinterhuber, Andreas
Elevating the cost of doing nothing: An interview with Mark Shafer
2018-01-01 Hinterhuber, A.; Pollono, E.; Shafer, M.
Farewell to the pricing manager: new ecosystem captains drive profits via pricing
2019-01-01 Hinterhuber, Andreas; Quancard, Bernard
Robert L. Phillips: Pricing credit products
2019-01-01 Hinterhuber, Andreas
Implementing pricing strategies: The frameworks to drive profits by pricing actions
2020-01-01 Hinterhuber, Andreas
Introduction: Implementing pricing strategies
2020-01-01 Hinterhuber, Andreas; Liozu, Stephan
The strategic account manager as ecosystem captain: Driving profits via pricing
2020-01-01 Hinterhuber, Andreas; Quancard, Bernard
The role of the sales force in pricing strategy implementation
2020-01-01 Hinterhuber, Andreas; Cespedes, Frank
Pricing large deals: Insights into capabilities and tools that help to win large deals profitably
2020-01-01 Hinterhuber, Andreas
Pricing Strategy Implementation: Translating Pricing Strategy into Results
2020-01-01 Hinterhuber, Andreas; Liozu, Stephan
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